The Brand of AE

The history of creating a unique brand identity for ae.

AE (Artistik Expressionz) is mainly about UX & UI excellence.

Org Page Version 3

We recently redesigned our org page, shown above.

Evolution of the logo

first logo

The very First

The initial and short lived logo for AE was very simple, but blocky.


2005

It was created with Adobe Flash as a vector graphic.

official version 1

The Retired

The most widely used logo was a little bit more creative and designed to emphasize symmetry.


2005 - 2020

It was also created with Adobe Flash as a vector graphic.

redesign color versions

A Modern Approach

The logo was simplified while retaining the idea of symmetry. Also a dash of color with a slight gradient was added, with alternate monochrome variations as well.


2020 - Present

It was created with Adobe XD as a vector graphic.

 
redesign monochrome versions