The Brand of AE
The history of creating a unique brand identity for ae.
AE (Artistik Expressionz) is mainly about UX & UI excellence.
We recently redesigned our org page, shown above.
Evolution of the logo
The very First
The initial and short lived logo for AE was very simple, but blocky.
It was created with Adobe Flash as a vector graphic.
The most widely used logo was a little bit more creative and designed to emphasize symmetry.
2005 - 2020
It was also created with Adobe Flash as a vector graphic.
A Modern Approach
The logo was simplified while retaining the idea of symmetry. Also a dash of color with a slight gradient was added, with alternate monochrome variations as well.
2020 - Present
It was created with Adobe XD as a vector graphic.